Consumer protection refers to a set of laws, regulations, and practices designed to safeguard the rights and interests of consumers in the marketplace. It aims to prevent consumers from fraud, unfair trade practices, and unsafe products, ensuring that they are informed, treated fairly, and provided with adequate standards of safety and quality. Consumer protection encompasses various areas, including product labeling, advertising, warranty provisions, and the right to seek redress for breaches of consumer rights. Agencies or organizations often enforce these protections at local, national, and international levels, and they may also involve creating awareness and education campaigns to inform consumers of their rights and powers in the marketplace. Overall, consumer protection is essential for promoting consumer confidence and fostering fair competition among businesses.