Products

Products are tangible or intangible items created or manufactured to meet consumer demands or fulfill specific needs. They can include goods, services, ideas, or a combination of these, intended for sale in the marketplace. Products are typically characterized by their features, branding, and price, and may range from everyday items like food and clothing to complex services like software solutions or consulting. In marketing, products are categorized based on their nature (such as durable or consumable) and target audience, which can include consumers (B2C) or businesses (B2B). The lifecycle of a product encompasses stages such as development, introduction, growth, maturity, and decline, influencing marketing strategies and business decisions over time.